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What's in a name?

Posted by in Website Hosting
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What’s in a name?

Your company website name can say a lot about your business, a lot about you or nothing at all!

In my view, you should spend a little time investigating the various options that you can have when it comes to your company or website name. That said the shorter or more memorable your name is the easier it is going to be for people to find you, and isn’t that what we want, people coming to our websites or remembering who we are? I have a very good friend called Sara Maude and she has a website called www.saramaudehynotherapy.com. Now the immediate issue that I can see is this: in total, there are 28 characters that someone has to type to get to Sara’s website. That is 28 chances to get it wrong and end up on a completely different website or not at all. So Sara asked me” what would you called it then?” and to be honest I don’t know but 28 characters is way to long. I’ve been to godaddy.com where I found choosing a namewww.hypnosara.com for only £10!

My brother has a website called www.edge2edgebuildingservices.com, now this is one is 33 characters long and includes a number! The problem with including numbers is that there is a possibility that someone might type the word for the number so the may type “two” instead or “2”! Not only that but they also have 33 attempts to get it wrong.

It is really quite amazing how people choose their company or website name. Just because you think that a name sounds good it doesn’t mean everyone else will think the same. What I have found is that you should spend as much time on deciding a company name as you would a business plan. I have learnt of names that have been created while being drunk while others have come about from market research. Some names are really bizarre and while others can be “cool”. Some people choose their own name and then add their industry to come up with something like “Taylor plumbing” of taylorplumbing.com

My own website needs looking at. You’d be amazed at how many people get these initials (MCCIT) mixed up. I’ve heard MCCCIT , MCITT, MCTIT! Yep so even I need to do something about this.

What about you, what is your domain name called and how did you come about having it? Feel free to leave me some feedback

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Guest Thursday, 19 October 2017

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